Now that we've learned a bit more about typography in the 1970's and which trends made this era so unique for graphic design, here are some of my favourite fonts that were designed during this decade.
Designed around 1966 by Dave West, Cooper Nouveau is an adaptation of the famous 1919 font Cooper Black, designed by Oswald Cooper. This fun font incorporates swashes and was showcased in Photo-Lettering's One Line 1971 type catalog (Fonts In Use, n.d.)
Thought to be inspired by West's Cooper Nouveau, Lazybones was designed in 1972 by the Letraset Studio. This is an incredibly popular retro typeface that also features swashes and is still heavily used to this day. (Fonts In Use, n.d.)
Pluto was released in 1969 by Face Photosetting. Along with the Outline style that is shown above, it is accompanied by Shaded (which features a halftone gradient fill), Half-Solid and Solid styles. This typeface creates a three-dimensional bubble letter look. (Fonts In Use, n.d.)
This heavy, futuristic typeface called Baby Teeth was designed in 1964 by Milton Glaser, who used the typeface in 1967 for his famous Bob Dylan poster design. The typeface was later adopted by Photo-Lettering with 8 variations. (Fonts In Use, n.d.)
Pipeline was designed by Michael Chave and released as a single style in 1970. The typeface features rounded edges on all of the letters and some unique curved lines, such as on the lowercase e and l. (Fonts In Use, n.d.)
Often claimed to be the world's favourite typeface, and the one you are looking at right now, the san-serif typeface Helvetica was first released in 1957 as Neue Haas Grotesk. However, it was adopted by Letraset in 1964 and gained a lot of popularity throughout the 70's. (Fonts In Use, n.d.)
Designed by Ed Benguiat in 1978 for a friend's company, ITC Benguiat features slanted crossbars and discreet serifs. This typeface gained modern popularity in 2016 when it was featured in all-caps as the title font for the popular Netflix series Stranger Things. (Fonts In Use, n.d.)
Sometimes referred to as Future Prisma, Prisma Graphic was designed in 1970 by Ed Benguiat. It was featured in 16 all-caps variants in Photo-Lettering's 1971 One Line catalog. It's evident that Benguiat's typefaces had a very significant influence on typography and design in the 70s, and for decades to come. (Fonts In Use, n.d.)